There was a time that if you wanted to advertise your product, brand or business you would have to turn to an advertising company who would print and erect the advertisements for you. Whether it was a press advert, billboard or poster campaign, there was little choice in how you could go about it. However, thanks to developing LCD technology and its falling costs, now a dynamic, flexible and state-of-the art advertising system can be utilised by anyone.Digital signage is the use of LCD TV screens (or plasma) out of the home for the purposes of advertising, signage, branding or information. And not only is digital signage more engaging, dynamic and flexible than print media - it is now inexpensive, practical and simple to perform.Requirements:Using LCD displays for advertising and digital signage requires very little, the main requirements are:* An LCD TV* LCD enclosure* Media PlayerType of LCD TV requiredAny standard LCD screen can be used as a DS display. Either in portrait or landscape orientation any standard LCD screen should have the ability display content uploaded from a PC or media playing device.Media PlayerContent on a digital sign can be uploaded by a media playing device of small PC, often these can installed inside an LCD enclosure with the TV screen. For multiple installations, a networked solution would perhaps be a better solution as all content could be uploaded centrally rather than at each individual digital sign.LCD EnclosureThe LCD enclosure does several tasks. It protects the LCD screen against impacts but also houses the media player and other components. LCD display enclosures can also offer waterproof protection allowing the LCD screens to be taken outside for outdoor digital signage.Digital signage provides a flexible, dynamic and engaging method of advertising and thanks to the falling cost of LCD screens and the competitive pricing of LCD enclosures, IT is also a cost effective advertising medium.Retail displays serve many competitive advantages to the retail store owner. When you use point of purchase displays inside your store, you can display pricing specials to customers that they may not have known about, and you can bait customers to make impulse purchases.The primary positive aspect of POP displays is that the shopper is already in the store and would be more likely to purchase on a whim. It is often easier to persuade a purchase decision when your visitor is currently in a purchasing mindset, than it can be to attempt to get the shopper to scan your ad in the newspaper and drive to your location. Vivid and attention grabbing point of purchase displays can be effective at getting a lot of money from shoppers that are currently getting products from your store.One other plus of point of purchase displays is that they invoke a mindset in potential shoppers that they need to visit your business to realize the specials you have to offer. You might put all of your sale items in your newspaper ads, but potential shoppers could frequently skim over the adverts and pass over pricing specials. With a point of purchase display, you can enforce that in order to find out the best deals, they have to stop by your location.Managers can also utilize in-store point of purchase to funnel guests to a part of the store which has other offers as well. Place other pop signs near your products to get customers interested in the other bargains you currently provide. Using the in-store display as a funnel is a fantastic way to get customer traffic moving towards the sections of your business that require more visits.There are a variety of advantages to utilizing in-store signage. Be sure to use them strategically, and keep the larger displays spread apart to build their value.

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